Ron Bradick
Strategic Analytics & BI Leader with 15+ years experience driving data decisions for Fortune 500 and growth-stage companies.
Samples of my work:
TEST & LEARN
HYPOTHESIS: A supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation.
In my Test & Learn section, I share my core principles of testing along with a sample agenda.
Business Intelligence
Business Intelligence: Strategies, methodologies, and technologies used by enterprises for data analysis and management of business information.
In this section is a Tableau dashboard aggregating test results and recommendations.
MACHINE LEARNING
Machine Learning: The process of training computer systems using algorithms and data to enable them to perform tasks, make predictions, or uncover insights without explicit programming.
In my sample, I began with and used the PACE method. PACE (Plan, Analyze, Construct, Execute) is the approach I generally use on such projects.
MIXED MEDIA MODELING
Media Mix Modeling: A statistical technique that uses historical aggregated data to quantify the individual and combined impact of various marketing channels and other factors on business outcomes.
My sample is a basic model based on Bayesian theory, scenario planning and ad stock decay.